Your AI coach
When the urge hits, talk it through.
Cravings don't keep office hours, and the worst ones rarely arrive at a time you'd feel comfortable calling somebody.
Unhooked includes an AI coach you can message whenever it's hard — during a craving, after a relapse, or at 2am on a bad night. Describe what's happening and you get a straight answer: what's likely going on, what to do in the next hour, and what to expect next.
What it's for
The conversation you'd have if someone were awake.
Most of what helps in the moment isn't advice — it's articulation. Saying what's happening, in words, to something that responds, reliably takes some of the pressure out of a craving. That's most of what the coach is for.
Beyond that it's practical: it knows which day you're on and what tends to be hard about it, it can help you work out what actually triggered this one, and it will give you something concrete to do in the next ten minutes rather than telling you to stay strong.
It also writes to you each morning — what's changing, what to expect, and what to do on a raw day. You can pick who you're talking to: Maya, warm and patient, or Sam, direct and no excuses.
Being clear about this
What the coach is not.
The coach is an AI. It is not a doctor, not a therapist, not a counsellor, and not a crisis line, and it is not a substitute for professional treatment. It can't diagnose you, it can't assess medical risk, and it shouldn't be the only support you have if you're struggling badly.
There are specific situations where it is the wrong tool and a person is the right one: if you're in crisis or thinking about harming yourself, contact your local emergency services. If you drink heavily every day, talk to a doctor before stopping abruptly, because alcohol withdrawal can be medically serious.
Used for what it is — someone to talk to at the moment a craving hits, at an hour when nobody else is available — it's genuinely useful. We'd rather be straight about the boundary than oversell it.
Things to ask
What people actually message it about.
- 1
"I want to relapse right now"
The most common message it gets, and the one it's most built for. Expect a plan for the next fifteen minutes, not a lecture.
- 2
"I don't know what set this off"
Walk back through the hours before the craving with it. Triggers are much easier to spot in conversation than alone.
- 3
"I slipped last night"
It will help you work out what happened and restart, without the spiral that usually follows a slip.
- 4
"Is this normal?"
Day 3 exhaustion, week 2 irritability, the strange flatness around a month. Usually the answer is yes, and knowing that helps.
Questions about the AI coach
What should I do when I want to relapse?
Put a timer on it before you negotiate, change your physical situation, and tell someone what's happening — the coach counts as someone. Most urges peak and pass in roughly fifteen to twenty minutes if you don't act on them, so the immediate goal is getting to the other side of one wave rather than settling the whole question tonight.
How do I identify my triggers?
Look at the hours before the craving rather than the craving itself — where you were, who you were with, what you'd just done, how much you'd slept. The coach can walk back through it with you, and the in-app reports show the times of day your urges cluster, which usually makes the pattern obvious.
Is the coach a real person?
No. Maya and Sam are AI, and the app says so on every screen where you talk to them. They differ in tone, not in whether they're human.
Can it replace therapy or a doctor?
No, and it shouldn't be used that way. It's for the moment a craving hits at an hour when nobody's available. For diagnosis, medical risk or ongoing treatment, see a professional — the two work fine alongside each other.
Is my conversation private?
Your conversations are tied to your account and aren't shown to other users — there's no social feed in Unhooked. See the privacy policy for how messages are handled and retained.
Your quit date starts the day you decide.
Download Unhooked and get full access free for your first day. No payment details, nothing to cancel.
